Baby safety program

SIDS and Kids, the organisation responsible for saving over 4000 babies lives over the past 13 years, has achieved this through research and an acclaimed public education safe sleeping program to show parents and caregivers how to reduce the risk of a sudden infant death.

It is the success of the SIDS and Kids Red Nose Day Campaign that allows the organisation to raise the millions of dollars needed to fund these activities. This is only realised with the assistance of Wompro, the creators of the range of Red Nose Day Campaign merchandise.

Red Nose Day Campaign Manager, Alecia Mustaers says the organisation relies heavily on the assistance and kindness of others. "It is fair to say that this year would not have had the extraordinary success it has had if it was not for the commitment and effort Wompro affords us. They help us make informed business decisions and run a charity event like a business," she said.