Specialist B2B media leader adds health brand to growing portfolio

Less than a week after announcing a major media partnership with premier safety sector body the National Safety Council of Australia, Westwick-Farrow Media (WFM) this week adds a 13th media brand to its portfolio with the acquisition of The Australian Hospital & Healthcare Bulletin (AHHB) from APRS Media.

Editor Corin Kelly and long-time advertising manager Nicky Stanley will join WFM as part of the deal and were a critical element in WFM’s decision to purchase the brand. WFM publisher Geoff Hird explained: “Corin and Nicky are passionate about the brand and both bring a wealth of experience, in the health sector and media in general, to our business.

“We have been on the lookout for a health-focused media brand for a while now, and AHHB is a great fit for our business at this time. We are looking to add growth sectors to our portfolio to complement our strong food, engineering, safety and technology brands,” Hird added.

WFM kicked off its digital business back in 1999 and so will bring a fresh energy and a great deal of experience to the online side of the healthcare brand. For the benefit of both the audience and advertisers, the company plans to expand the digital footprint of AHHB, which was a latecomer to web and eNews platforms.

“Our business continues to evolve, with new products and services constantly being launched. We look forward to bringing our new focus on content marketing and custom events to the hospital and healthcare sector, as well as introducing some significant digital development,” Hird said.

Existing WFM brands that will complement and support AHHB include: Lab+Life Scientist, Prepared Food, Technology Decisions, Government Technology Review, Sustainability Matters, Safety Solutions and Critical Comms.

Audience development is a major focus at WFM and this will be an initial priority with the AHHB brand, with existing association and event alliances to be optimised. The company has also identified 700+ healthcare-specific subscribers across the abovementioned brands who will now be offered AHHB as well.

About Westwick-Farrow Media:

For over 35 years, Westwick-Farrow Media has been a leader in the Australian B2B print and digital media sector, specialising in the industrial, communications, technology, food and science markets. The company publishes 13 media brands, incorporating magazines, websites and eNewsletters and events. www.wfmedia.com.au

About Australian Hospital & Healthcare Bulletin:

Published quarterly, The Australian Hospital and Healthcare Bulletin was launched in 2009 as an independent, peer-reviewed voice for the hospital, health and aged-care professional. It contains regular features on major industry projects, healthcare disciplines, new products and technology, e-health, government updates, news, conferences and events. www.hospitalhealth.com.au pushes out a weekly eNewsletter to keep members and subscribers informed about what’s happening in their industry locally and globally.